Spiritual values

Synergy: "Synergy is better than your way or my way, it is our way." Stephen Covey

( University professor, lecturer, management consult expert )

According to the high speed of technology we are going to have a  new phenomenon called "job vanishing". The jobs which were once so productive and after some time the need for them got disappeared. So, if you want to avoid this process of leading your job to this gloomy end, you need to know what "synergy" is. This is an old method but recently a lot attention has been drawn that. The amazing part is the fact that you can use this idea even for those big companies with high number of sales and product. Synergy in its literal meaning is to have two or more companies work together in order to have stronger impact than they could reach on their own. Since the true meaning of synergy has never been explained for the Iranian managers, some may misunderstand it with the concept of cooperation which is already one of the negative things in all managers' minds. Therefore, they have never ascribed a special time for that.

The Most Useful Outcomes of Synergy:

1. The merged organization has more resources for sales. So, it deals with producion and boost of it for second consideration.

2. The merged organization will experience a cut in its extra expenses such as cutting the staffs and reducing the workplace environment.

3. If some companies get merged together, they will be able to improve their product quality and focus on development instead of competition.

Four Important Principles to be Obeyed in Synergy:

1. Interaction: These communications occur when the attitudes are taken serious in a sincere and free atmosphere.

2. Mutual understanding: It means that difference in the companies should be highly respected and accepted.

3. Mixture: When the mutual understanding occurs, the merging becomes possible.

4. Action: In order to have the final plan of synergy done, we need an organized design which is reached through goal-making, rules and principles.

The best synergy oppurtunities are provided in travels. A special organized travel with managers of different companies which makes the way, ending in synergy much shorter to have the chance of speaking with them.

Social responsibility

Recently, the number of economic organizations has arisen to the limit that has affected the structure of economics of the society. In other terms, economic organizations and representatives in a social system act like a social sub-system. Accordingly, the acceptance of social responsibilities by social organizations can be another way of getting popular among the audience.


It can be said that actually the companies’ social responsibility, which is how to earn wealth through well-done business and not via having only thoughts about salary, can reach its primary goal to have a cooperation together to make the friendly goals of all organizations be on the same boat with humanitarian policies in the society. And this development will finally end in developing the society.

Hence, a lot of economic organizations and businesses have moved forward toward the society values and the policy of improving the citizens' lives and besides working on the circle of the country economics as an accountable organization, they have entered the social responsibilities and this social responsibility has made a big opportunity for the people and customers and the market.

Management and trades in the view of expert, organizations and business are supposed to help the improvement of the social welfare through performing different things directly or indirectly. This view has arisen from the belief which makes businesses and the world around them two interlocked things. This view is so amazingly believed in the world that even the most important international organizations consider solving the world challenges without using these organizations as a help impossible. They believe these businesses which are more powerful in the change of the world around them. So, the social responsibilities’ idea should be considered as an important factor by the organization.

Naseri Charity

Therefore, we have decided to take the role of social responsibilities in consistent development in our society and continual collaboration with NGOs, and simultaneously do some actions toward uprising the development and awareness and teaching the meanings, with the global organizations among which UNICEF can be named, to solve the global challenges. Now, it should be mentioned that the type of procedures to be done in this trip is also planned and will be done according to the social responsibilities in Iran and other countries.

Personal branding

Personal branding is a modern term in management and Business world. It’s about practice of people marketing themselves and their careers as brands. Unfortunately, there is a misunderstanding about the real meaning of it here in Iran. So most of the time, the result is not satisfying.

Personal branding is about making a full time commitment to the journey of defining yourself as a leader. Your personal brand should represent the value you are able to consistently deliver to those whom you are serving.  This doesn’t mean self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories.

View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it.  Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you and / or by being associated with your work and the industry you serve.

Developing your personal brand is essential for the advancement of your career and development as a leader.

Unfortunately, personal branding has become a commoditized term that has lost its intention as people have irresponsibly used social media as a platform to build their relevancy. They believe social media can immediately increase their market value for their personal brand rather than recognizing.

As Daniel Bliley says: “Branding today is as much about consistently delivering on your promise as it about differentiation you have to position yourself in unique ways in order to stand out from others. You have to meet all of the subconscious expectations and go beyond the mundane to truly impress”.

Everyone has that degree, but do they have a distinct personality ? A unique personal and professional history that immediately stands out? A natural ability to enhance a company’s culture? Suddenly, you’re looking much better than a lot of people, whatever the situation may be.


Annette Simmons, an expert in storytelling, puts it precisely: “When you tell a story that touches me, you give me the gift of human attention the kind that connects me to you, that touches my heart and makes me feel more alive.”

Today, things are a little different. With the advent of social media in particular, customers have learned they are no longer faceless blobs expected to bend to the pressure of clever advertising. They have energized a new power: The power of engagement, opinion and voice. They are seen and heard. How your customer feels has become key to both product development and the strategies you devise to persuade them to buy. Now the focus is on the profile of the company, on heart, on human connection, on values and philosophy. And the question plaguing many companies who still believe that the product should speak for itself, is how do we do this?

The term ‘Lovemark’ has been coined to describe those companies who have achieved the kind of brand power that finds adoring audiences and manages to continually affect emotions with trusted design and interactions that keep customers fascinated and following without question. Some brands like Coca-Cola are lucky; built on a long-established track record of sound delivery, they have learned that all their customers want is the security of ‘same’ and as little change as possible. But they convey this to their customers in a way that refreshes the brand continually, always managing to add new excitement and exhilaration to the ‘same’ .

Brand has high respect already but it is not necessarily lovable. And it needs more connection with people’s deepest emotions. We are beginning to recognize that in any engagement today we have the opportunity to tap into human emotion more deeply than we have ever done before. It is important to evoke the five senses of touch, taste, sound, sight and scent. Nowadays, shared values and philosophy indicate relationships. When people share commitments and passion, they share empathy – the communication is warm, joyful and harmonious. This is exactly what the customer needs The ‘feel good’ element.

Generally, the way we interact, connect with lovemarks is important. You should have most powerful emotions, love. Love of good feeling, love of expectations to be fulfilled, love of the shared partnership of dream and imagination.

Management and Courage

“The brave man is not he who does not feel afraid, but he who conquers that fear”    

Nelson Mandela

When primitives wanted to get out of the cave to hunt, they had the fear of risk taking and nowadays these fear is with us whenever we want to get out of the home so we feel it every moment.

Indeed, it`s not intentionally. The problem is planning, when you plan for something you should assess the risks. Risk can come from various sources including uncertainty in your idea or threats from project failures. A risk management plan and a business impact analysis are important parts of your business continuity plan. By understanding potential risks to your business and finding ways to minimize their impact, you will help your business recover quickly if an accident occurs.

It is obvious that managers` risk taking propensity and innovation in organization is one of the crucial factors of a manager that Iranian managers are familiar with it. Most of the time by risk taking we mean uncertainty in financial markets but it has other meanings. As mentioned above it’s a kind of fear, fear of project failures, failures at any phase in design development, production, startup and outsourcing,  being different, but it’s the fear of change. It is not about changing the system, it deals with  change of manner and performance or even managers’ mood.

The ideal way to combat this fear is to keep yourself aware and carefully use outsourcing techniques.

Most Iranian managers involve themselves in every and each detail of the company, so the the manager is the president or director of all. Therefore, building your team skills, self-adapting and facing with internal challenges are the solutions for changing from a directive management style to a team management style. 

By taking part in this workshop, managers will be able to overcome their fear and problems which are the leading causes of avoiding big risks.

Management training course with the title of (Risk Management) in the North Pole

As you know, risk management helps you identify and manage potential problems which facilitates development program.

Samin International Group with “Act Different “ slogan, designed and conducted several business tours in strange parts of the world such as Amazon Jungle, mountains, waterfalls.

This year the training courses` topic is Risk Management in the North Pole, and it’s for the first time in the world.